You're so busy doing business that there's just a limit to what you can accomplish in a day. You have ideas and strategy coming out your ears, but rarely the time to find out which ideas will really help your business.
You need someone to help you achieve your business goals. Someone who gets why you need what you need, and who can help you figure out how to make it happen. Not just engineering talent.
Don't talk tech? No problem. That's why you've got us.
Because at the end of the day, what matters is what moves the needle for your business. And we'd rather talk about the part that matters.
Business software that you can use from anywhere. Design that's about how effective you are, not just how pretty it looks.
Make your marketing fit the customer. Do "stuff that doesn't scale" at scale, with minimal intervention and great reports.
Measure what's going on, monitor key metrics, and use experiments to discover how to get the results you need.
Consistently improve sales channels with iterative changes, instead of betting the farm on one sweeping redesign.
Most software is built so millions of different people can use it for any number of tasks.
It ends up having menus and menus full of buttons, for piles of features that you mostly don't use (or know about). Even everyday tasks end up taking lots of steps to complete.
And complicated tasks mean errors. You get tired, you get distracted. It happens! But then the software makes it a huge ordeal to fix the problem.
Not only that, but the software leaves you sinking in a sea of meaningless data, instead of helping you stay on top of details that are critical to the customer. But then the software makes you feel like it's your fault — not their design.
And no matter how much effort you put into marketing, customers are going to remember the MISTAKE that just happened, not how hard you've worked to provide good service.
But things are different if you use software that's designed specifically for you and your team. Software that understands your processes, and what matters to your customers.
Say hello to simple tasks that are simple to do.
Say hello to having repetitive tasks just happen without eating into your team's time.
And say hello to the ultimate in reporting and alerts. No more storm of meaningless data. No more finding out about disasters weeks later. Get exactly the information you need, exactly when you need it.
Aren't you tired of sending the same promotion all of your leads at once, in hopes that one or two will respond well and become customers? It's not like well-qualified leads are easy to get.
Hitting customers with a promotion they don't think is relevant makes them exponentially less likely to pay attention. So it would be really great if you could hit every customer with your best shot, every time.
How many times have you seen an sales newsletter, or even a flier from your local supermarket, that's trying to show you every product they have instead of focusing on what you're likely to buy? They've been tracking all your purchases, but you still get the same "one size fits none" promo.
Wouldn't it be better if each of your customers was sent exactly the offer that they're most likely to respond to? Or for that matter, if you could identify high-value clients and avoid underselling them?
You know more than you think about your customers. It's not just an internet thing — you have records of your customers' purchases and other activity. They're TELLING you how best to sell to them.
Isn't it time you used that information to supercharge your marketing?
You've worked hard to become an expert in what your customers need, and how to make them love your product. But you can't be everywhere at once.
But hey, computers can be everywhere at once. It's kind of their thing.
So what if we started with your expert judgment, used it to make a reliable decision-making process, fine-tuned that process to get even better results, then applied it to countless customer interactions — all at once?
But it's not about replacing expert judgment.
It's about identifying trends and catching important details that only show up when you have the patience of a machine, then making them obvious to the human eye.
It's about getting the visibility and clarity you need to make your vision a reality, even with your busy schedule. Because expert judgment will always be a scarce resource.
It's about getting the information you need to make the best decision, instead of getting swamped with so much detail that you can't pick out what matters.
Launching a new web design or landing page can be a major undertaking. It's this big thing, but realistically — you have a matter of seconds to convince customers to care.
When you only have seconds to plant the hook, even small details have a big impact on your bottom line. Even if your overall design is great, it's going to be a mixed bag of stuff that works and stuff that works against you.
Big redesigns can feel fresh and powerful, but their effect on sales is often nothing at all after the novelty wears off. You trade one mixed bag for another.
But you deserve better. And your customers deserve the chance to get to know you.
So instead of falling for the trap of changing everything at once, why not change one detail at a time while testing to see which changes really help?
Because it's not about what looks good to you, it's about what works for your customers. What drives sales and social shares, and what maximizes lifetime value.
Because the value of one big leap is so much less than 100 steps in the right direction.